Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities.
Godin is author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. He writes the most popular marketing blog in the world.
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